How Much Did Nike Pay For Bauer? The Price Tag For Hockey Dominance

Nike acquired Bauer’s parent company, Canstar, in 1995 for $395 million. This strategic move by Nike aimed to expand its presence in the hockey equipment market. Canstar, based in Canada, was a leading manufacturer of hockey equipment, including Bauer skates, sticks, and protective gear.

This acquisition was a significant milestone for Nike, as it allowed them to enter a new market and further diversify its portfolio. The acquisition of Canstar and its flagship brand Bauer made Nike a major player in the hockey world. This deal also marked the beginning of Nike’s involvement in the development and manufacturing of hockey-specific products, paving the way for a successful future in the sport. The acquisition of Canstar for $395 million was a substantial investment that demonstrated Nike’s commitment to expanding its reach into new sporting categories and its confidence in the growth potential of the hockey market.