How Much Is Oakley Worth? A Look At The Brand’S Value

In 2007, Luxottica, a leading Italian eyewear company, acquired Oakley for $2.1 billion. This represented a 16% premium over Oakley’s stock price at the time. The deal was finalized on November 15, 2007, making Oakley a part of Luxottica’s portfolio, which also includes renowned brands like Ray-Ban, Persol, and Vogue.

This acquisition was a significant move for both companies. For Luxottica, it expanded their reach into the high-performance sports and lifestyle eyewear market. Oakley, known for its innovative designs and high-quality products, gained access to Luxottica’s extensive global distribution network and manufacturing capabilities. The combined resources of the two companies allowed them to further develop and market Oakley’s products to a wider audience.

This transaction provided a clear indication of Oakley’s value. The $2.1 billion price tag reflected the brand’s strong reputation, loyal customer base, and potential for continued growth. Luxottica recognized the value of Oakley’s brand and its ability to drive future revenue. Since the acquisition, Oakley has continued to thrive under Luxottica’s ownership, further solidifying its position as a leading brand in the eyewear industry.