Is Jordan Still Owned By Nike? The Answer Might Surprise You

Air Jordan is a line of basketball shoes produced by Nike, Inc. The brand also markets related apparel and accessories under the Jordan Brand.

So, to answer your question, yes, Jordan is still owned by Nike. The partnership between Michael Jordan and Nike began in 1984, and it has been one of the most successful sports marketing collaborations in history. Nike saw the potential in Jordan, even though he was a rookie at the time, and they took a chance on him. They created a special shoe for him, the Air Jordan 1, and it was a huge success.

The Air Jordan brand has become synonymous with basketball, and it has expanded beyond just shoes. You can find Air Jordan clothing, hats, bags, and even watches. The brand has also partnered with other companies to create limited edition products. The Air Jordan brand is a testament to the power of marketing, and it is a great example of how a company can build a brand around a single athlete.

It’s interesting to note that the Air Jordan brand has been so successful that it has almost eclipsed the Nike brand itself. In some ways, Air Jordan has become its own entity, and it has a loyal following that extends far beyond just basketball fans.